Twisted Leaf is a new organic energy drink using green tea extract as the main energy source, therefore setting it apart from the competition. The primary demographic are city-based executives, 20-45 years of age, health and fitness conscious looking for an organic energy source to supplement their busy lifestyle. I created a suite of packaging concepts that incorporates different logo options, colour palettes, typefaces and illustrative styles. The brief stated the designs had to be clean and simple with a lot of white space. Being part of the target demographic myself, I particularly enjoyed this brief and received very positive feedback on all of the proposed designs.
Find out more about this product at www.twistedleaf.co.uk
Agency: Lost Souls Creative
Position: Creative Director