Adamson Berekoff is the brainchild of two former Toni&Guy Creative Directors; Jamie Adamson and Ryan Berekoff. The vision was to create a relaxed, contemporary salon with knowledgable staff and incredible stylists. Together, they commissioned me to create their brand identity; it had to be modern and clean, fresh and stylish while retaining an element of the core service which can be seen in the icon. I thoroughly enjoyed creating this brand, I had creative licence and both gents were very receptive to all my ideas and I still have a great professional relationship with Adamson Berekoff.
Agency: Lost Souls Creative
Position: Creative Director
Oliver Jarvis is an Audi Sport Team Joest racing driver currently competing in the World Endurance Series in an Audi R18. He approached me about creating his personal website to help him increase his fan base, centralise his social media and improve his profile. The single page website incorporates parallax scrolling, a pop-up gallery, fully integrated social media channels and a calendar of events. See Oliver's website by visiting www.oliverjarvis.com
"Given the fact I'm neither creative nor technically-minded, I left Tom to work his magic and what he produced is pretty much perfect! My website does everything I wanted and more – it's easy to navigate and update, and has had great feedback from my peers and supporters! Couldn't recommend Tom highly enough."
Oliver Jarvis, Audi Sport WEC Racing Driver
Agency: Lost Souls Creative
Position: Creative Director
Saint Andrews Bureau (Sab) are a leading, family-run property specialist primarily based in Cambridge, with offices in key locations throughout East Anglia and London. Kane, the Managing Director, commissioned me to create 2 A-sized advert designs for London and 2 for Cambridge, focussing on brand awareness. This collection of creative is to be used as adverts in various publications, posters and various other marketing purposes to increase their profile and drive customers to their offices and website. Find out more about Saint Andrews Bureau at www.sab.co.uk
Agency: Lost Souls Creative
Position: Creative Director
Emily Jarvis is a Newmarket-based artist that is quickly gathering national and international acclaim for her incredible and diverse range of work. Since exhibiting her work in Paris in September 2015, she decided it was time to create a professional online gallery and selected me to help create the ideal digital window. We created a bespoke template that is flexible enough to develop into an eCommerce website for when Emily is ready to start selling her work online. It's fully responsive across all platforms and devices, has a Wordpress CMS system so Emily can update the site without any fuss and incorporates parallax scrolling. Visit www.emilyjarvisart.co.uk to see the full website.
Agency: Lost Souls Creative
Position: Creative Director
Twisted Leaf is a new organic energy drink using green tea extract as the main energy source, therefore setting it apart from the competition. The primary demographic are city-based executives, 20-45 years of age, health and fitness conscious looking for an organic energy source to supplement their busy lifestyle. I created a suite of packaging concepts that incorporates different logo options, colour palettes, typefaces and illustrative styles. The brief stated the designs had to be clean and simple with a lot of white space. Being part of the target demographic myself, I particularly enjoyed this brief and received very positive feedback on all of the proposed designs.
Find out more about this product at www.twistedleaf.co.uk
Agency: Lost Souls Creative
Position: Creative Director
Marstons Breweries owns and operates over 700 establishments throughout the UK; The White Hart in Newmarket being the busiest and most profitable. I am responsible for their local marketing and produce various collateral throughout the year including advertising, promotional posters, menus, staff initiatives, etc.
This series of posters were screen printed and framed throughout the venue as art in order to advertise the pub's promotions for Halloween – obviously, it was a rip-roaring success and the artwork was auctioned off for charity after the event.
Agency: Lost Souls Creative
Position: Creative Director
When BT needed its Global Services website re-designing to fit alongside their global rebrand they looked no further than JPC. The brief was to create a homepage that made the user journey easier for CIOs and key decision makers within their target market – as an integrated designer and the creative lead at JPC, I jumped at the opportunity strategically wire-frame and design BTs new digital home.
Visit the live site here: www.globalservices.bt.com
Agency: JPCreative
Position: Creative Lead / Art Director
During my employment at CubiqDesign I was fortunate enough to play a pivotal role in the creation of the Mercedes-Benz Magazine; a quarterly publication delivered to the discerning Mercedes-Benz owner and enthusiasts with all the latest news, releases and reviews from MBUK.
I was lucky enough to drive a selection of cars for each edition to review and photograph, which included all image retouching, creative copywriting, magazine layout design, print production and distribution management.
Agency: CubiqDesign
Position: Senior Designer
Toni&Guy Eastern Counties needed a group website creating, so commissioned CubiqDesign to produce their online home. The brief was to create a stylish, easy-to-use website that could house all 12 companies within the group as micro-sites, a salon finder and all social media channels. The site design is fully responsive across all devices and browsers.
Agency: CubiqDesign
Position: Senior Designer
I've included a small selection of food photography that I have art directed, shot and retouched for editorial purposes. All images are taken at two locations, The Old Bull Inn at Barton Mills in Suffolk and Mr & Mrs Smith favourite, Tuddenham Mill.
Agency: CubiqDesign
Position: Senior Designer / Art Director
Greene King is a big client of my former employer Mobas, and during my time as Creative Lead / Art Director there I was fortunate enough to work on a number of their projects including a new range of menus that were rolled out nationally.
Agency: Mobas
Position: Creative Lead / Art Director
Peters, Elworthy & Moore are a Cambridge institution. Since 1875, PEM had been the go-to accountancy and business advisory firm for all Cambridge-based and larger businesses in East Anglia. Late 2014 they decided that they needed to modernise their marketing approach and freshen up their brand to help them survive in today's challenging market place; this is where we (Mobas) came in, taking a clean, considered approach to their brand we started with shortening their name to PEM. This allowed us to apply a minimal, contemporary logo to their new brand identity alongside a bold, simple colour palette derived from the traditional corporate colours. Alongside this minimal approach we curated a suite of black and white, traditional Cambridge images to help solidify them in the location and link back to their heritage – the rebrand was an overwhelming success from the initial draft with the board of directors and since it's implementation in early 2015, PEM have had nothing but positive feedback.
Agency: Mobas
Position: Creative Lead / Art Director
