Peters, Elworthy & Moore are a Cambridge institution. Since 1875, PEM had been the go-to accountancy and business advisory firm for all Cambridge-based and larger businesses in East Anglia. Late 2014 they decided that they needed to modernise their marketing approach and freshen up their brand to help them survive in today's challenging market place; this is where we (Mobas) came in, taking a clean, considered approach to their brand we started with shortening their name to PEM. This allowed us to apply a minimal, contemporary logo to their new brand identity alongside a bold, simple colour palette derived from the traditional corporate colours. Alongside this minimal approach we curated a suite of black and white, traditional Cambridge images to help solidify them in the location and link back to their heritage – the rebrand was an overwhelming success from the initial draft with the board of directors and since it's implementation in early 2015, PEM have had nothing but positive feedback.
Agency: Mobas
Position: Creative Lead / Art Director